the subliminal intent of a company’s established iconic message gets changed into a more fractalized message meant to intuit the same signal; and hope for success once again supersedes the mostly male philosophy of ‘if it ain’t broke don’t fix it’.
We citizen/consumers must also keep in mind corporate manipulation is encouraged by minds shaped by corporate manipulation
From https://people.com/food/hersheys-redesigns-chocolate-bar-emojis/
…Hershey’s enlisted the help of both children and adults to select the 25 emojis that will be seen on the chocolate, Senior Brand Manager Kriston Ohm tells PEOPLE.
“In today’s text savvy world, many conversations start (and end) with an emoji. We worked directly with people using emojis the most — parents and kid — to determine which ones made it onto our iconic chocolate bar,” Ohm says.
“It turned out that both generations favored the same 25 emojis,” Ohm adds. “We choose to feature each one of these popular emojis and change our iconic pips for the first time in 125 years.”
Ohm further explained the decision in a press release, saying the historical change was done to help bring people together.
“Our classic Hershey’s bars were made to be shared with others,” she said. “By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new.”
In a more honest write-up, PennLive https://www.pennlive.com/food/2019/05/hersheys-new-milk-chocolate-bars-feature-smiley-faces-thumbs-up-and-poop-emojis.html reports:
Hershey’s is speaking emoji.
For the first time in the company’s 125-year history, its milk chocolate bars are getting a new look. The limited-edition bars have a digital-forward design featuring emojis…